CRITERIA:

Solves a real problem or insecurity?

✅/❌

NOTES:

What's the exact pain/insecurity it solves?

──────────────

CRITERIA:

Can sell for $30+ with high perceived value?

✅/❌

NOTES:

How much would YOU pay for this?

──────────────

CRITERIA:

Has WOW factor in the result (before/after)?

✅/❌

NOTES:

Describe the visible transformation:───────────

──────────────

CRITERIA:

Has multiple marketing angles?

✅/❌

NOTES:

Confidence, health, speed, self-image, etc.

──────────────

CRITERIA:

Can become a brand?

✅/❌

NOTES:

Could you build a whole store  around this?

──────────────

CRITERIA:

Shortcut from A to B (bridge product)?

✅/❌

NOTES:

A= ──────────
⬇️
B= ──────────

TEST:

BRIDGE TEST:
Does it take them from where they are ti where they  want to be?

✅/❌

NOTES:

EXAMPLE:
Yellow teeth ➡️ White teeth

──────────────

TEST:

KEEPS THEM UP AT NIGHT TEST:
Would this problem cause stress, embarrassment, or discomfort?

✅/❌

NOTES:

YES if it hits confidence, pain or lifestyle disryption

VISUAL FACTOR:

Clear before & after potential?

✅/❌

NOTES:

Think:
Would this blow up on TikTok?

──────────────

VISUAL FACTOR:

Easy to demo in video content?

✅/❌

NOTES:

Can you SHOW it working?

──────────────

VISUAL FACTOR:

Seen current viral success?

✅/❌

NOTES:

Link to example ad:─────────── 

REQUIREMENT:

Selling price = $30 or more

✅/❌

NOTES:

Cost: / Planned price:

──────────────

REQUIREMENT:

NOT found in Walmart, Amazon, or Target

✅/❌

NOTES:

Do a quick search to confirm

──────────────

REQUIREMENT:

Feels unique, upgraded, or new?

✅/❌

NOTES:

Is it a fresher version of something old?

QESTION:

Could this be bundled, upsold, or expand into a line?

✅/❌

NOTES:

Think: skincare, fitness, beauty, haircare

──────────────

QUESTION:

Can I turn this into a premium customer experience?

✅/❌

NOTES:

Offer + Story + Community