Use the tools we recommend in the module (Kalodata, Google Trends, PiPi Ads, Meta Ads Library). Focus on products solving a problem.
How many products should I test at once?
Start with 1 strong product. This keeps your focus sharp and helps you build a brand around 1 main product.
How do I know if a product is “winning”?
Look for social proof (engagement on ads and if its trending), clear problem-solving benefits, unique value compared to competitors, and solid margins.
Where do I find reliable suppliers?
Do not worry about finding a supplier when first starting out. Focus on picking a product, building the store, and launching ads. Once you have launched and start making 5-10 sales a day consistently, contact Hannah and she will get you in touch with our private supplier.
How much should I budget for testing products?
Plan for around $200–$500 per product test (ads + setup). This gives you enough data to know if a product has potential.
What platform do we use to build our store?
We use Shopify, as it’s the most beginner-friendly and scalable platform for e-commerce.
How long does it take to set up a store?
Most students can complete their store setup in 1–3 days, depending on customization.
Do I need to buy a paid theme?
No. We have custom built EEA themes for you to download and install into your store.
What pages are essential for my store?
Home, Product, About Us, Contact, Privacy Policy, Refund Policy, and Terms of Service. Templates are provided in the EEA Notion located under "Meetups" in the community.
How do I set up payments on my store?
Shopify Payments and PayPal are the most common options. Set them up in your Shopify dashboard under Settings → Payments.
Do I need custom coding?
No. Everything you need can be done with Shopify’s built-in tools or apps provided. Custom coding is optional and not required to launch.
Which platform should I start running ads on?
We recommend starting with Meta (Facebook/Instagram) ads, as they’re the most effective for testing products and reaching broad audiences quickly.
Do I need a big budget to start marketing?
No. Most students begin testing with $20–$40/day. The key is learning how to analyze results and scale winners.
Where do I get content for my ads?
We recommend downloading videos from Tik Tok, editing them in Capcut, then running them on Meta
How long should I let an ad run before judging results?
3 days MAX. If you do not see performance after 3 days of running an ad, turn it off
When should I increase my ad budget?
Once you have a profitable campaign running, scale slowly — usually by increasing 20–30% every 2–3 days.
What if my ads don’t work right away?
Adjust your creative, targeting, or offer. Marketing is about testing and iterating until you find the right angle.
Should I hire someone to run ads for me?
No — learn the process first. Once you’re profitable and scaling, you can outsource. But knowing ads yourself is critical in the beginning.
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