Finding Products to Test

Focus on products that solve a real problem. To find strong candidates, use the following tools:

• Kalodata — analyze TikTok product performance
• Google Trends — validate search interest over time
• PiPi Ads — spy on winning TikTok ad creatives
• Meta Ads Library — see what's running on Facebook and Instagram

Where to Look for Ideas

Browse TikTok and Instagram to spot trending products organically. Pay attention to content that's going viral around items that fix a pain point or offer something genuinely new.

You can also check the Winning Product Vault to see products others have already found success with — a good shortcut for validated ideas.

It's best to test one product at a time. This way, you can really focus on it and understand what works. Testing too many at once can spread your efforts too thin.

Once you find a product that shows promise, you can double down on it and start scaling. Key takeaway: Focus on one product to test before moving on to the next.

A product is considered a "winning product" if it has high demand and solves a specific problem. Look for signs like strong sales, positive reviews, and a lot of people talking about it on social media.

You can also check platforms like Google Trends or use tools like KaloData to see if it’s trending. Key takeaway: A winning product has strong demand, great reviews, and a buzz around it.

We will automatically connect you with our private supplier to help fulfill your orders. Once you have started generating sales, reach out to Hannah and she will connect you!

You should budget around $200 per product for testing. This gives you enough room to gather data and see if the product can perform.

If you get sales, you can increase the budget for more testing or scaling. Remember, testing is an investment in finding what works.

We use Shopify, as it’s the most beginner-friendly and scalable platform for e-commerce.

Most students can complete their store setup in 1–3 days, depending on customization. 

No. We have custom built EEA themes for you to download and install into your store. Click the link below to download the theme: https://drive.google.com/drive/folders/1dK-2MhNuPlYyyNmCt054k8df5g-93DTx?usp=drive_link

Home, Product, About Us, Contact, Privacy Policy, Refund Policy, and Terms of Service. Templates are provided in the EEA Notion located under "Meetups" in the community.

Template for pages: https://docs.google.com/document/d/1i4TclH39sa18qxqRdHyO6a1GETSA4y2n9aK8p2TWQbc/edit?tab=t.0

To set up payments on your Shopify store, start by going to the "Settings" section in your Shopify dashboard, then click on "Payments."

Shopify Payments is the easiest option to use. You’ll need to provide some documents like your passport or driver’s license for verification. Go through the setup steps, and once Shopify verifies your account, you’ll be ready to accept payments.

If you're also considering accepting PayPal, you can set that up in the same area. Make sure you have everything verified before launching your store!

If you want more details, check out the payment setup lesson.

No, you don’t need custom coding to build your Shopify store when you're just starting out. Shopify is designed to be user-friendly, so you can set up your store using their templates and features without any coding.

You can customize your store’s look and feel using themes and the built-in settings. There are also plenty of apps to help with things like email marketing, inventory, and more, all without coding.

Focus on getting your first product tested and your store up and running. Once you’re comfortable and if you want to add specific features later, you can think about coding then.

We recommend starting with Meta (Facebook/Instagram) ads, as they’re the most effective for testing products and reaching broad audiences quickly.

No, you don't need a big budget to start marketing, especially when you’re just getting going. You can start with a small budget, like $25 - $50 a day, to test your ads. This way, you can see what works without risking too much money.

The key is to focus on testing different ads, targeting, and creatives to find what resonates with your audience. Once you find something that works and starts bringing in sales, you can gradually increase your budget.

Creating Your Ad Content

For this course, you'll be using pre-made content sourced directly from TikTok for your video ads — no filming or production required. This keeps your startup costs low while you test whether a product has real potential.

Here's how to find and build on that content:

Source Videos from TikTok
Search for your product on TikTok and look for videos where real people are using or reviewing it. This type of content — often called user-generated content (UGC) — tends to perform well in ads because it feels authentic and relatable.

Study What's Already Working
Check the Meta Ads Library to see what your competitors are running. If an ad has been active for a while, it's likely profitable — use that as inspiration for your own creative direction.

Supplement with Simple Visuals
If you need additional content, you can create basic static images or short clips using mockups or product photos. Keep the focus on clear messaging and strong visuals.

Scale Up Once You're Profitable
Once sales start coming in, reinvest into higher-quality content. Use your winning ads as a blueprint — hire content creators to recreate what's already proven to work, rather than starting from scratch.

You should let an ad run for at least 3 to 5 days before you judge the results. This gives the ad enough time to gather data and optimize.

During this time, you'll be able to see how it's performing in terms of engagement, clicks, and conversions. You want to ensure the ad has enough time to reach your audience and get feedback.

After that period, you can look at key metrics like click-through rate (CTR) and conversion rate to decide if it’s worth keeping or tweaking. Remember, don’t rush to judge it too soon.

You should consider increasing your ad budget once you have enough data to show that your ads are performing well. A good rule of thumb is to wait until your ad has been running for at least 3 days. This gives the algorithm time to optimize.

Look for signs like consistent sales, a strong return on ad spend (ROAS), and low cost per purchase. If your ad is performing well for those three days, you can increase the budget by 20-30%.

It's totally normal for ads not to work right away, especially when you're just starting out. The key is to keep testing and adjusting. If an ad isn’t performing, look at things like your targeting, the creative, and your offer.

You might need to change your visuals, tweak your ad copy, or even test different audiences. If you haven’t tested at least 50 ads or 3 different offers, don’t give up on a product too soon. Every test teaches you something valuable.

If things aren’t working after that, it might be time to rethink your product or approach, but that’s part of the learning process.

When you're just starting out, it's best to run your own ads for now. This way, you can learn the ins and outs of advertising and understand what works for your specific products and audience.

Hiring someone can be tempting, but if you don’t have a solid understanding of ads, it might be hard to manage or evaluate their work. Plus, you might miss out on valuable learning experiences.

Once you feel more confident and start seeing consistent sales, you could consider bringing someone on board. But for now, focus on learning and testing ads yourself.